The website you create is the view the world has of you. This is why you need to use it to create the best possible impression of your brand. In order to do this you need to ensure that you keep up to date with the latest design trends. If you do not do so you risk being outshone by your competitors.
In this article, we are going to talk about five of the top trends in web design that you will see being used throughout 2017, and beyond. You may have already embraced some of these trends, but if you have not then it’s certainly worth thinking about doing so.
Using the mobile first approach for your website design
It’s not entirely a new concept to be thinking about mobile first when creating your website. It is however becoming a more widely used principle. Now that mobile web browsing has overtaken desktop web browsing you cannot afford for your business to miss out on a substantial potential audience. This is why concentrating on designing for “mobile users first” makes sense. The design can then be adapted to ensure your website can be accessed from a desktop computer.
Original images are always best
Many businesses have relied on purchasing stock images for their websites, over the years. Now, there is more emphasis on using original images if possible. There are two very good reasons why this is a good idea; stock images very rarely look natural and they can end up costing you more money than originals in the long term.
It makes more sense to invest in original photography. This helps you to present your brand to customers in a more realistic and engaging manner.
Animations that create a good impression
You may be thinking that animation has been used on websites for a while now; and you would be right. The standard of animation has been greatly improved though, with the introduction of HTML5. Animation is an excellent means of showing people how to interact with your products; especially now that the quality has improved so much.
Landing pages increasing in popularity
You will always need to have a good homepage for your website but the trend for creating dedicated landing pages for campaigns and products is growing. There is no sign of this growth slowing any time soon.
Embracing geometric design
You may have already noticed a host of squares and circles appearing on websites. Sometimes, designers adopt lines and shapes as an integral part of the entire design. On other occasions, shapes are being used to frame content and images. There is certainly a growing love for all things geometric in the design community.
You do not have to take on board every single design trend that is out there; it probably would not work very well if you did. Hopefully you have found some useful tips in our article, to help make your website more effective. You may also want to speak to experts in SEO in Sydney, to help you create a web presence that is effective in presenting your brand to customers and enabling them to interact.