Consumers recognize a brand by its logo. So when logos change, there’s always some confusion for the audience. Some people will quickly come to love the new logo, especially if it’s better than the old version. Others may need some time to come around. The good news is, there are ways to help people adjust to an updated logo. The most important thing you can do is to make the new logo a true improvement on the old one. It should be reflective of the brand’s personality and more effective at communicating that personality with the audience. Sounds like a pretty tall order, right? Not to worry. Our friends at Company Folders have put together these seven tips to make sure your new logo is better than ever.