If you have an app, you have most likely at least considered using push notifications as a component of your overall marketing strategy.
Many app developers and marketers purposefully avoid using push notifications because they believe they only serve to annoy customers, but the truth is that nearly three quarters of all app users enable push notifications.
Remember, if a user doesn’t want to use push notifications, they can always push them off. So with that in mind, why not try using push notifications for those who will use them? It’s a great way to engage your users with your app, and that’s why so many companies and app developers have been doing it.
But how can you use push notifications effectively you might ask? Here are the top tips to engage your customers using push notifications:
What Do Your Users Want To Hear?
The first question you need to ask yourself if what messages do your users want to hear? It’s important for any business to fully understand who their customer base is.
The best way to learn about what your audience wants is to ask yourself why they have downloaded your app. For example, if your app is a news related app, then sending your users notifications concerning major news events would be helpful to them. If they’ve downloaded your app to buy products then sending them a notification of a discount would be valuable.
Geo-targeting is a strategy you can use to help ensure that your notifications will get shared with the correct audience. Otherwise, how can you possibly hope to engage your audience?
While not everyone uses geo-tracking on their smartphones, a large number of people do. As a result, you can then share messages with users based on where they are located geographically.
When Do Your Users Want To Be Sent Messages?
Finally, you need to ask yourself when your users want to be sent messages. One of the keys to success with push notifications is sending them at a convenient time.
For instance, sending notifications early in the morning at 4 A.M. will most likely be ignored. So will sending notifications in the middle of the morning or mid-afternoon when your users will likely be at work. Better times could be at around 7 A.M. before everyone heads off to work, at noon when people are at lunch, and in the evening when they get home.
You can also schedule start and end times for your notifications based on the relative time zones of your users to make sure that your messages get sent at the right times. Conduct your research on the specific times when your audience is the most active, and send your notifications at those times for the best response rate.
Engaging Your Customers With Push Notifications
Push notifications can be an effective way to engage customers if used properly. It ultimately comes down to using the principals that we have just covered effectively.