It was two decades ago when websites became extremely popular. Many of these sites were created through specialized website development that overcame the challenges of new technology. As web developers managed to hurdle the complexities of website development, a sudden surge in internet users changed the way websites introduced new products and services. Websites have to be integrated with social networking in the likes of Facebook and Twitter to remain relevant. People have gravitated to the internet not only to check their emails but to communicate with old friends and long-lost family through social networking sites.
How Mobile Technology Changed Website Development
The massive growth of mobile technology all over the world had businesses thinking how well they can position their firms to benefit from the trend. Businesses have to respond to the demands of customers who want to access websites through their iPhones, iPads and Android devices. With fast moving mobile technology, it is clear that having access to email is insufficient; people want company information and resources without being tied to their desktops. Companies also started to face the new trend of social media knowing that it is a force to reckon with and they are left with no choice but to integrate social media in their websites.
A New dimension to advertising and marketing through mobile technology and social media mobile technology has also introduced a brand new dimension to advertising and marketing. Advertisements have become more customized and more specific to target a certain audience. Marketing has become more effective since majority of potential customers have a mobile device handy in their pockets or bags. Websites make use of software that reads the information customers are seeking through their mobile devices.
If a business wants to increase traffic to its site, it will need the boost gained from social media. It has been a proven fact that many companies have thrived due to the integration of both social media and mobile technology. The power of Facebook can no longer be ignored because it provides one of the biggest opportunities for businesses to advertise their products and services.
Website Design Aesthetics for that First Impression
Does your website design gain a good first impression? Aesthetics is important but remember that what may be appealing to someone’s eyes may look unattractive to others. Consider the elements of your visual design whether it can catch the attention of your target audience. Some people may respond more to images while others seek for content. The internet is unpredictable and you cannot easily guess what consumers seek. Put yourself in the shoes of the potential customer, the one who is seeking for a product to buy and ask yourself if the website is attractive from their perspective.
Consider the balance between images and content and think of unique strategies that will drive traffic to your site. While it is important to integrate mobile technology and social media in your website, the first thing that visitors will see whether they access your site from an Android phone or a laptop is your homepage. Is it friendly and welcoming? Does it have the quality that will make visitors stay longer on the site?