Your website has wallowed in mediocrity for some time now that you can’t even remember its exact URL address. Or perhaps your traffic has been so low that you haven’t had any sale for the past couple of weeks or so. If this is the case, then your website needs to be optimized for the search engines in order for it to have a higher Google page rank.
Search engine optimization (SEO) is one process that your website should go through. SEO consists of strategies and tactics all designed to make a website rank high, preferably on the first page, of a search result.
There are many SEO strategies that you can employ to make your website rank higher on the search engines. These include article writing with emphasis on keyword density, as well as gathering quality links that point the internet visitor back to your website.
Generation of backlinks can be done through press releases or inviting a guest blogger. A common misconception is that SEO is expensive. Most website owners hire the services of a SEO specialist or company that can devise and implement different ways of improving the content and design of a website and make it more search engine-friendly.
However, there are actually free SEO tools that you can download online. Through these SEO tools you can monitor your website’s page ranking, identify keywords your website should be using, and even compare your website against other competitors. Here are some of the free SEO tools you must be familiar with and use for your website.
Ask any SEO expert and he would likely name Google Analytics as the top tool to download if you want to improve your website’s page ranking. With Google Analytics, you won’t need a consultant to run your SEO project. The training is free, and you won’t have to pay for monthly fees as well. With Google Analytics, you can find out which of your online campaigns are generating substantial traffic, and which are lagging behind. You’ll also find out which of your
campaigns are translating to conversions. Through Google Analytics, you will also know
the keywords or items that people are searching in your site.
You can also determine the best advertising platform for your website with the help of Google Analytics. This is because the tool can help you determine the location of your visitors. Thus you would know which country to focus your ad on.
You might have a lot of keywords in mind that you feel are apt for use in your website. But how sure are you that these are the best keywords for your portal? Or you might be launching a new campaign and you still have no clue on which keywords to tap for that project.
With the Keyword Planner tool, you can find keywords that you can use for your new campaign. You can also verify which keywords you have been using in your website are performing well thorough historical stats and traffic estimates.
Mozbar is free for users of Chrome and Mozilla. With this tool, you can see how your rival websites are faring. More specifically, it gives you important details like page authority and domain authority of websites.
By knowing the page authority and domain authority of the websites that your online portfolio is competing against, you can better understand which facets your website should improve on. This could mean using other keywords or getting rid of bad links and getting more good links.
One of the first things you will learn about SEO is keyword density. Essentially, it pertains to the number of times a keyword or phrase will appear in your website’s content or article. For example, if you have a 500-word article on your website your keyword should appear 2-3 times in the said write-up.
In case you have built-up a large collection of articles on your website, it can be very difficult to determine the keyword density of each article. This problem is solved by the Keyword Density Checker.
It can be very overwhelming to understand a lot of SEO concepts like keyword density, backlinking, meta tag descriptions and the like. In case you are a neophyte in SEO and
you would want a tool that gives you an assessment of your website that is easier to
understand, try Woorank.
Woorank can analyze your website in a few seconds and generate a comprehensive report afterwards. But you’ll love it as it gives you an honest and easy-to-understand review of your website. You won’t need to be a SEO expert to understand how Woorank works.
Woorank can give your website a ‘score’ and suggest to you areas for improvements, such as the need to put up a blog or the need to optimize your website for mobile users.