Bounce rate is defined as the number of people who enter a page and then exit from that same page. High bounce rates, while not always a negative thing, are often an indication of some fundamental problems with your website.
It is important that people can find your website in the first place, but finding your page and staying on it are two different things. If visitors are not sticking around long enough to engage with your content, then you need to reevaluate your approach. Here are five reasons your bounce rate may be high, and what you can do to fix it.